Senior Manager of Revenue Operations at Ignite Reading. A self-taught builder of HubSpot apps, AI agents and the clean data that makes teams actually work.
Scotland 🏴
Where it started. Curiosity, LEGO, and a knack for figuring things out.
Florida ☀️
Grew up here. The sunshine that would keep pulling me back.
Calgary 🇨🇦
First job in coffee — the start of a career built on learning everything.
Florida ☀️
Full circle. Every industry, every system, every skill — built right here.
What's next 🚀
Director of RevOps. Bigger problems. Better systems.
Not just “I use HubSpot.” I build inside it — custom objects, coded workflows, APIs, and a full custom app. The platform at the architecture level.
RevOps isn't about tools. It's understanding the entire post-sales journey and designing systems that scale with the business.
From automating instructional-day math to AI-powered data-cleaning agents — I find the interesting solution, not just the obvious one.
350 hours a year, back
Every school district publishes its calendar differently. My agent finds each one, reads it, pulls out every first day, last day and break, and hands onboarding an upload-ready schedule. A 20-minute manual lookup became a step that takes seconds.
Read the HubSpot case study// District Calendar Agent { "reads": ["district website", "school year"], "finds": ["first day", "last day", "breaks"], "outputs": "upload-ready CSV", "before": 20 /* minutes per district */, "saved": 350 /* hours per year */ }
4x campaign velocity
Unified district, school and outcomes data that used to live in spreadsheets, so marketing could build targeted campaigns without waiting on me.
Read the HubSpot case study1, 3 and 5-day SLAs
Multi-team deal approvals across Tutor Ops, People Ops, Finance and CX, with AI checks on every deal as it reaches the 70% stage.
Idea to live in 4 days
HubSpot Goals couldn't count seats or follow a school selling season, so I built a tracker that can, with HubSpot as the source of truth.
15 min → 3.5 min per record
Custom coded workflow actions that summarize every deal and ticket, so teams get the story without scrolling the timeline.
88% fewer launch errors in 2026
A UI extension that checks every deal's launch date: a 28-day buffer, Monday-only starts, and holiday checks. Built from scratch in React.
We planned to run district intake through PandaDoc. I built a better custom intake instead, with launch-date change tracking built in.
UNBOUND 2026, HubSpot's flagship conference. A candid panel on what running HubSpot is really like.
Agent Builder: a 20-minute lookup cut to seconds. Data Hub: from bottleneck to enabler.
HubSpot's 2026 CAB, plus a mention on HubSpot's earnings call for my Agent CLI work.
“There's a reason I've been an annual passholder for years. It's not the rides — it's the operational magic behind every moment…”
“You're building curiosity at scale. As someone who taught himself to code by needing to solve problems no one else could…”
“You didn't just enter the cruise industry — you redesigned the entire experience from the hull up…”
Whether you're one of the companies above, or someone who thinks we could create something great together — I'd love to hear from you.
goruxton